Healthcare mobile app development is on the rise these days, and stakeholders are looking for emerging businesses like healthcare to build an app for them and generate revenue out of them. There is a massive potential for stakeholders to take advantage of this digital evolution to build a reputable and profitable online business through mobile app development. No matter what kind of startup or enterprise you are, whether a travel agency or an art gallery, there is a wide range of opportunities for startups to succeed in online businesses and establish themselves as market leaders.
All that matters is the implementation of the right strategy and planning.
Going mobile with your business in the present time won’t be a bad idea for sure. Since COVID-19 hit the world, the number of mobile app users has gone above the skies. As of 2021, users spend an average of more than two hours per day using apps.
Moreover, if we talk about the potential of generating revenues out of healthcare apps, then look at these stats. In 2020, health and fitness apps generated a revenue of $837,000,000 across the United States only. Now imagine the combined revenue that would be generated by healthcare organizations working across the globe.
In addition, if we talk about the potential of mobile app users, there is a huge number of potential audiences using mobile apps daily. In 2021, there were 230 billion mobile app downloads worldwide.
All these stats and figures you just went through were to give you an idea of how efficiently healthcare mobile app development can help you succeed in the market. Let us show you a sneak peek at healthcare apps. Later on, we will explore its types, benefits and features.
What are Healthcare Apps?
A healthcare app connects patients to the healthcare provider so that patients get treatments done remotely, anytime, and anywhere. You no longer need to wait hours in the queue and wait for your turn to see the doctor. A healthcare app is a one stop solution for patients to consult a doctor, save their medical history, make payments, seek therapy, and many health-related remedies while being at home.
These are the most in-demand apps these days due to the ease and convenience they provide to the people.
Types of Healthcare App Development
Different types of healthcare business apps can let you reach your money-making goals. You can either go with a service-based model or provide software that handles the A to Z operations of a medical company or even a hospital. It totally depends upon your budget, preferred work routine and the type of business model that you want to adopt. A healthcare business app can be run on a micro or a macro level.
Generally, healthcare apps have two types. Either these apps are service-based or enterprises. Let us get to know different types of healthcare business apps in detail.
1. Services-based Healthcare Apps
These types of healthcare apps mainly focus on providing healthcare services to patients. In 2016, almost 3.2 billion mhealth apps were downloaded. Fast forward, more than 50 thousand mhealth apps were available to download from the Google Play Store in the first quarter of 2022. These are not some tiny statistics that we can ignore. But these stats are definitely a good source of motivation for those who are thinking of stepping into the healthcare business.
You can offer different healthcare services to run a successful healthcare business. These services include appointment scheduling apps, telemedicine applications, mental health apps, AI-powered symptoms checker, and patient portal apps. You can develop a healthcare business model based on any of these services or even a combination of them to expect broader reach and more success opportunities.
2. Healthcare Enterprise Apps
Healthcare enterprise apps mainly focus on long-term business goals. Their targeted prospects are medicine companies, healthcare professionals, hospitals, medical labs, telehealth companies, etc.
UnitedHealthcare stood as the most valuable healthcare brand in 2022, with a value of nearly 33 billion USD. This is a massive figure for a brand to mark these huge numbers. Owing to this, there is a huge potential for any business to secure a dominant position in the healthcare field.
The main purpose of these apps is to provide a widely functional and feature-rich approach to healthcare enterprises so they can fully leverage that platform. Using these apps, you can offer the complete support that a healthcare organization should provide.
Benefits of Healthcare App Development
As we discussed earlier, with the facts and figures that a mobile app is a definite way to go online with your business, healthcare apps can surely be the way. There are a lot of healthcare apps that are dominating the market and generating massive revenues. It would be best if you made a proper plan and strategy to get a healthcare app developed. A Flutter app development company could assist you with this.
Let us get to know what are the benefits of healthcare app development.
1. No Need to Travel to Miles
Gone are the days when you only needed to go to hospitals or medical stores and get the dose for any mere health problem you might be facing. It doesn’t necessarily mean that you don’t need to go to the hospital for your treatment now. But surely, the efforts to get your treatment done have now been reduced.
Now, you don’t always need to travel miles to reach the hospital, get your treatments done, and then travel the same miles again to reach home. Healthcare apps provide you with appointment scheduling, personal health records, fitness and wellness, lab test reports, and much more. You can easily get assistance from any healthcare professional while being at home through the app. You can easily take or follow Any medicine or precautions that doctors suggest to you.
2. Quick & Personalized Reminders
One of the most useful and exciting benefits of healthcare applications is that you get personalized prescriptions within your in-app profile. All of your medical history, including lab test reports, recent checkups, serious injuries, etc., are present in your profile. So there is no chance of misplacing any medical reports like papers etc. This enables a smooth and efficient system for patients to get the treatments done reliably.
Healthcare apps usually send follow-up notification alerts to patients registered within the app. This also gives the patient full control over his/her treatment period. In this way, he/she can hardly miss any treatment session and eliminates any administrative work.
3. Immediate Medical Assistance
As this digital world has transformed how we live, we can do our daily tasks within minutes and effortlessly. With healthcare apps, you can easily schedule appointments, see test reports, and instantly leverage live chat support to seek therapy.
Moreover, you can get medical assistance from healthcare apps as they are designed to help you in every situation, anywhere, anytime. Different features are available in these apps that help you get the remedy for your issues right away. You can contact a healthcare provider 24/7 available in the app to help users with quick medical treatments. This way, you can deal with any disease that can be cured with mere precautions rather than rushing to the hospital in an unhealthy condition.
4. Smooth & Secure Payments
As there are a lot of business models that healthcare apps are running on, there is a factor of trust or security of payments. Healthcare apps’ main focus is to provide users with ease, security and reliability. In this regard, healthcare apps have completely transformed the way of bill payments to facilitate the end-users in the best way possible.
Now you don’t need to wait in a long queue waiting for your turn to pay your medical charges. Using globally recognized secure payment methods, you can easily make payments through mobile healthcare apps. This way, you can be sure that your money is safe and secure.
5. Improved Medical Treatment
Healthcare apps have transformed the way of getting medical treatments done. Today, we have become attractive and dependent on automation. We want to get things done on our own. It is true.
Let us know what you think of humans relying on automated systems in the comments. We would love to hear from you.
All the fuss aside, mhealth apps have improved the quality of medical checkups. There are a couple of modern moves that have made people attracted to mhealth apps. These features are advanced and better workflows, high-accuracy diagnosis, quick treatments, remote access and more.
Healthcare App Features
An online business app should be feature-rich, interactive and easy to use for the audience. This prevails the customer retention and brand loyalty which are the ultimate goals of an online business. So, pay keen attention to your business app in terms of features.
Here are the most common features of a healthcare app.
Online Chat and Video Consultation
The 24/7 live chat has eradicated the efforts and risks for patients to go out to hospitals in an emergency. You can easily connect to any healthcare provider from the mobile app to get first aid or initial treatment for any severe case. In addition, you can get a quick suggestion or remedy for any health problem you may be going through.
Online video consultation is the most useful and must-have feature for every healthcare app. As these apps are focused on delivering ultimate ease and convenience to patients, you should provide video consultation facilities to patients. These days, most doctors entertain online consultations. So interestingly, it is a good deal from both ends.
Patient Profile and History
Another major feature of the healthcare app is the patient profile and associated medical history. When a new user logs in, there should be a proper profile creation and setup. The profile should contain users’ full names, contact information, addresses, and emails.
This will help you save the proper medical history of every patient getting the treatments done within the app. All the prescriptions, lab test reports, doctors’ checkups, and information related to the recent treatments of the patient will be stored in the profile.
This way, if the patient gets treatments from any doctor, the doctor will have a clear picture and record of the patient about the diseases they are suffering from and what treatments have been done in the past.
Online Prescription and Lab Test Reports
With the introduction of healthcare apps, at least, the hefty process of medical checkups is no longer the case. You don’t need to carry a file having several pages in it containing your prescription, lab test results, etc. With the help of healthcare apps, you have an e-Prescription and e-Reports stored in the app. So every time, you don’t need to rush here and there to find the prescription or lab test report papers. All you have to do is open your doctor’s checkup history and find everything advised by the doctor within the app. Doesn’t this sound like a good deal?
Push notifications are a quick, efficient and easy way to send patient reminders during treatment. You can ping the patient anytime to remind them of the dose or any preventive measure they may have to take.
You can also send promotional alerts to your app users offering any discounts. Moreover, you can send notifications to the users asking for their suggestions, care plan reviews, blog updates, and other relevant events.
Online payment integration is the most crucial part of any online business. It should be secure, reliable and easy to proceed with. Many payment methods are available for you to integrate with your app. The most popular payment methods are PayPal, Wise, Stripe, etc. You can choose any payment method according to your region or the target market.
Healthcare Mobile App Revenue Models
You need to plan and strategize your startup in the world of online businesses. The planning and strategizing of your business involve a couple of important considerations. This includes defining the target marketplace, audience, revenue model, value proposition, and business goals. All of these collectively contribute to scale an online business.
When it comes to the revenue models for Healthcare app development, there are a few models that can be looked at. Choosing a revenue model for Healthcare mobile app development has no versatile solution that can be finalized to go with. It depends upon your business goals, targeted audience, long-term or short-term plans, etc.
Here we have discussed some of the most common healthcare mobile app development revenue models you need to consider.
1) Premium Features
As you launch an app, you need to reach out to potential customers who will install your app and use it. Now, most business apps require people to purchase the app directly from Google Play Store or Apple App Store. We won’t recommend you go with that model on the first go.
It doesn’t mean that this model isn’t effective at all, but it doesn’t work until you have any history or association with any reputable organization. So if you don’t have any, let people install your app for free and leverage the basic features of the app.
After all, you can introduce more advanced features with extra perks that users can only access after paying for them. Most businesses follow this most common monetization strategy, and it works quite well.
2) Charge Them For Educating
The Healthcare field has a vital role in the research industry. People need to research for several purposes, whether a doctor, patients, a scholar or a student. Why not offer them valuable information in blogs or long-form articles covering most aspects of healthcare? Isn’t it an interesting idea?
How are you going to make money out of it? Well, we do have an answer to this question as well. You can create a blog website, publish articles on it, and then share them with the app users. You have their emails, you have their contact information; what else do you need to reach out to them? And yes, you can also send them push notifications about announcing your latest releases.
This way, your website will receive considerable traffic over time, and you can apply for Google AdSense. As soon as your request for AdSense gets approved, Google will start displaying ads on your website, out of which you can generate massive amounts of dollars.
So, reach out to medical scholars or professional writers to prepare valuable content around healthcare and unleash the potential of blogging.
3) Let Health Insurance Companies Do It For You
Health insurance companies are the tycoons and the healthcare market leaders. The only reason behind their broad reach and enhanced authority is that they owe most of the dealings of a business and let them worry-free. And then all they do is, leverage their connections, pitch your products and services to the audience they already have and bring leads for your business.
So this is another way of monetizing your startup business and entering the market with a booming start.
4) Offer Sponsorship to Medical Centers
As you start receiving considerable traffic to your app, you can pitch medical centers or hospitals and offer them top spots within your app, so they get leads out of it. It is a much better and more effective monetization strategy than in-app advertising, as it may tease users, sometimes, by displaying irrelevant ads in the app. And this affects user experience the most, which we can’t afford.
Similarly, you can contract with medical equipment suppliers and list their products in your app. These days people are more interested in buying health supplies and equipment to do mere treatment themselves. This way, you can earn commission over the number of sales you generate for the suppliers.
If you read till here, we hope you get to explore some proven strategies and steps that play an important role in launching a healthcare startup. We tried our best to cover each element that is necessary for you to be aware of before developing a healthcare mobile app.
You need to take care of each element and step of healthcare app development because it can make or break your business in the long run. Mobile app development requires considerable investment and time to get a successful end-product. So take enough time to strategize your business, its scope, model, long-term goals so that you don’t fall into scope creep.
Finally, it’s a wrap to the complete guide on healthcare app development. We hope that you get valuable information after reading this blog. Still, if you have any questions or suggestions to make, please feel free to contact us anytime or comment your concerns below.
See you in the next blog!