With an increased number of available apps on app stores, a distinct way to reach the maximum potential of your app in the market is app marketing. App stores receive thousands of app submissions daily. There are several strategies or approaches for an app to be successful in the market. But mobile app marketing is the best among them all.
What is Mobile App Marketing?
Mobile app marketing is a plan to be strategized before and after the app’s launch. It covers every interaction of the user from the first time they ever came across your app to the time they become your loyal consumers. Mobile app marketing is all about targeting your desired audience, finding how to communicate with them, and finding out about their feedback after using your app. Ultimately, it is not only about finding the users that ensure maximum engagement but the user who becomes the loyal promoter or supporter of your app.
Why Mobile App Marketing is Important for its Success?
The scope of mobile app marketing is broad. Let’s put an example to let you know how important it is to market your app. Suppose, you built an app that offers booking hotels in certain cities. The app has a beautiful user interface and it is working smoothly. It has all the benefits that a consumer would want to have. But wait! How are you going to be visible or even stand out in the sea of already existing apps?
This is where app marketing steps in. Mobile app development companies strive to deliver apps meeting all the needs of the consumer as well as the clients. App marketing has become the most prominent and efficient way of making a successful app launch or even sustaining an already existing app. Interestingly, enterprises have realized that the only way to stand out in the competitive market is by making a proper marketing plan for your app.
Best Marketing Strategies for Your Mobile Apps
App Stores Optimization
Just like search engine optimization, app store optimization plays a vital role in ranking your app higher. It increases the visibility of your app in the app stores by embedding keywords to your app details on the app store or play store. This is one of the most effective ways to rank your app higher and increase the number of downloads. Similarly, retention of the users is another concern when you have made sure the download of the user.
Also, screenshots and precise video representation are mandatory for app store optimization. This will result in more user interaction and ultimately conversion chances are increased.
Running Paid Campaigns
Running paid ads is the practice of bringing new users to your app. This strategy requires you to set up campaigns properly and adjust your ad spend over a defined period for best results. It’s important to know the users you want to attract and the in-app actions you want them to perform.
All you need is to use platforms like Google search ads, LinkedIn, etc. for advertising. LinkedIn is undoubtedly the most powerful platform to create brand awareness and reach your targeted customers easily. Moreover, running ads on Facebook is also another effective way to market your app. You can find a lot of targeted customers through running ads on Facebook if you perform social listening well. It is a must. Jumping into a platform requires evaluation of the audiences and searching exactly where you can find your targeted consumers.
Social Media Setups
According to Statista, people on average spend 1 hour and 45 minutes daily on social media. This is a significant period for every business owner to advertise the app successfully. Fortunately, social media is the best platform to market or advertise your app. This is obvious as you’ll need to post content regularly on your social media pages related to your product. This will create brand awareness and increase the discovery of your app. Unleashing your app’s features, valuing the audience’s feedback, and posting what they insist to know about are some of the major practices to be done.
Social media advertising is a much promising and reliable way to market your app. Facebook ads are the most effective ones among all. The content for your social media channels should be blog posts, competitor’s discussions, user-generated content, etc.
Be very active on your social media profiles. But, more importantly, create profiles across all the popular social media sites, including a Facebook page, Twitter, Instagram page, and YouTube channel. Once the profiles are set up, make sure to invite everyone you know to like them as it is a common practice done on social media. It’s worth noting that these social profiles should be live and buzzing with activity at least one month before the release date. This will give you plenty of time to build a community, generate pizzazz, and get people talking about your product before it hits the mobile app market.
Almost 99% of internet users check their emails daily. This is a huge way of interfering with their daily routine by sending them interesting emails that hook them to read your emails too. That will bring more expansion to your marketing efforts. Introduce your app through copywriting emails and try to create the hype before the launch or hook them to download your app after the app has been launched.
Email marketing for your mobile app is the best, most effective, and most distinct way to stand out in the market. It’s common practice that mobile apps struggle to retain users, with average 30-day mobile retention rates as low as 2-5 percent in certain industries, and the average global 30 days app uninstall rate is high up to 28 percent.
The global influencer market has doubled its value since 2019, making the mark of around 13.8 billion U.S. dollars as of 2021. This portrays the tremendous potential of influencer marketing.
With an exponential increase in social media apps usage, businesses have opted to advertise through recognized faces on social media platforms. It significantly increases the chances of your app getting more engagement and conversions to a considerable extent. There are ways of approaching influencers where you can offer your product for free. In return, you can ask them to introduce it to his/her audience. But this is not the productive way sometimes. Offering paid reviews to influencers is the best and the actual way so that they get financial benefit in return. And your app will be introduced properly. That is what marketing works upon.
Landing Pages and Blogs
Creating a landing page for your mobile web or desktop is another efficient way to hook your targeted audience. You can elaborate on the interesting features of your app, create hype about upcoming features, and listen to the queries of the concerned audience if they have any. This is what a landing page is designed for.
Your landing page can be much more rewarding if you copywrite it well. Grabbing the consumer’s attention in less than 4 secs is what you have to do if the person has a look at your landing page. Your landing page should have a clear visual demonstration of your app so the potential consumer will get to know how exactly your app is going to help them. You want to keep your website updated and wish to sustain traffic on it. Posting blogs related to your app is going to drag considerable traffic to your website. Ultimately, the audience will get to know more about your app. You can use search engine optimization (SEO) techniques to rank your website. Moreover, you can also find new users of your apps by embedding keywords related to your app’s niche.
App Retention Strategies
Retaining users means keeping them on board throughout the lifecycle. This can be a challenging task and could be hectic too. This is a big problem since it costs so much to sustain new users. According to Statista’s report, the average cost to acquire a mobile app is nearly $4.00. It is also showed this cost will continue to rise.
With the cost of acquisition so high, you must make room in your marketing budget for mobile app user retention to ensure a healthy ROI. According to Bain & Co, a 5% increase in customer retention can increase your profitability by 75%. Some of the app retention strategies include; content marketing, chatbots, WhatsApp API campaigns, QR Codes, voice search optimization, in-app advertising, and much more strategies are there to be considered.
Personalize User Experience
Personalization is a powerful approach that can be used by mobile marketers to increase retention rates. 91% of consumers are more likely to shop from brands that offer personalized offers and recommendations. Moreover, 90% of U.S. consumers find personalization appealing while browsing. Personalization is achieved by implementing user data to address people by name, make relevant suggestions, and any other way you can customize your app’s features based on a user’s preferences. These personalized changes will improve with the passage of time and make users more likely to keep returning to your app. When implementing personalization methods, it is important to strike the right balance. Firstly, you should determine whether it improves the user experience or not. Some personalization can make users uncomfortable so it’s important to be selective about how and when you are choosing to get personal.
Steps for App’s Sustainable Success
Build Shareability in Your App
Despite app store optimization, there are some of the other approaches by which you can increase the potential of your app to rank higher. Putting in-app sharing options to share the apps with others is also a good way to sustain the success of your app. This increases user engagement.
Offer Referral Bonuses
It is also a good approach to offer a bonus or a benefit to your users for performing certain promotional actions. The action could be like sharing the app to a limited number of people. In reward, they will receive a bonus of some fixed perks. This is another best practice to sustain your app when it’s in the market.
Take Dropbox, for example. They had 100,000 users back in 2008. After a successful referral program, they hit an exceptional number of registered users, which was 4,000,000 in 15 months. That’s HUGE!
Asking for Feedbacks
It is always a valuable practice for a business owner or any service provider to always give importance to what the consumer or potential buyer says. It could be any kind of suggestion, improvement, or the flaws in your app which you unintentionally left unconsidered. All of these variables define the betterment opportunities for your app. So, asking for feedback is a fruitful effort to get aware of what users feel while using your app. Additionally, you can address them if they have any queries.
After going through all of the valued strategies of mobile app marketing, I hope you have realized the potential of app marketing. Ideally, in the future, you must be considering these strategies to implement while planning to launch your app. Just don’t wait. Let your app hike to its peaks by following these app marketing strategies.