Top 8 Powerful Strategies for Mobile App Marketing
With an increased number of available apps on app stores, a distinct way to reach the maximum potential of your app in the market is app marketing. App stores receive thousands of app submissions daily. There are several strategies or approaches for an app to be successful in the market. But mobile app marketing is the best among them all. What is Mobile App Marketing? Mobile app marketing is a plan to be strategized before and after the app’s launch. It covers every interaction of the user from the first time they ever came across your app to the time they become your loyal consumers. Mobile app marketing is all about targeting your desired audience, finding out how to communicate with them, and finding out about their feedback after using your app. Ultimately, it is not only about finding the users that ensure maximum engagement but also the user who becomes a loyal promoter or supporter of your app. Why Mobile App Marketing is Important for its Success? The scope of mobile app marketing is broad. Let’s put an example to let you know how important it is to market your app. Suppose, you built an app that offers booking hotels in certain cities. The app has a beautiful user interface and it is working smoothly. It has all the benefits that a consumer would want to have. But wait! How are you going to be visible or even stand out in the sea of already existing apps? This is where app marketing steps in. Mobile app development companies strive to deliver apps meeting all the needs of the consumer as well as the clients. App marketing has become the most prominent and efficient way of making a successful app launch or even sustaining an already existing app. Interestingly, enterprises have realized that the only way to stand out in the competitive market is by making a proper marketing plan for your app. Best Marketing Strategies for Your Mobile Apps App Stores Optimization Just like search engine optimization, app store optimization plays a vital role in ranking your app higher. It increases the visibility of your app in the app stores by embedding keywords to your app details on the app store or play store. This is one of the most effective ways to rank your app higher and increase the number of downloads. Similarly, retention of the users is another concern when you have made sure of the download of the user. Also, screenshots and precise video representation are mandatory for app store optimization. This will result in more user interaction and ultimately conversion chances are increased. Running Paid Campaigns Running paid ads is the practice of bringing new users to your app. This strategy requires you to set up campaigns properly and adjust your ad spend over a defined period for the best results. It’s important to know the users you want to attract and the in-app actions you want them to perform. All you need is to use platforms like Google search ads, LinkedIn, etc. for advertising. LinkedIn is undoubtedly the most powerful platform to create brand awareness and reach your targeted customers easily. Moreover, running ads on Facebook is also another effective way to market your app. You can find a lot of targeted customers through running ads on Facebook if you perform social listening well. It is a must. Jumping into a platform requires evaluation of the audiences and searching exactly where you can find your targeted consumers. Social Media Setups According to Statista, people on average spend 1 hour and 45 minutes daily on social media. This is a significant period for every business owner to advertise the app successfully. Fortunately, social media is the best platform to market or advertise your app. This is obvious as you’ll need to post content regularly on your social media pages related to your product. This will create brand awareness and increase the discovery of your app. Unleashing your app’s features, valuing the audience’s feedback, and posting what they insist to know about are some of the major practices to be done. Social media advertising is a much promising and reliable way to market your app. Facebook ads are the most effective ones among all. The content for your social media channels should be blog posts, competitor’s discussions, user-generated content, etc. Be very active on your social media profiles. But, more importantly, create profiles across all the popular social media sites, including a Facebook page, Twitter, Instagram page, and YouTube channel. Once the profiles are set up, make sure to invite everyone you know to like them as it is a common practice done on social media. It’s worth noting that these social profiles should be live and buzzing with activity at least one month before the release date. This will give you plenty of time to build a community, generate pizzazz, and get people talking about your product before it hits the mobile app market. Email Marketing Almost 99% of internet users check their emails daily. This is a huge way of interfering with their daily routine by sending them interesting emails that hook them to read your emails too. That will bring more expansion to your marketing efforts. Introduce your app through copywriting emails and try to create the hype before the launch or hook them to download your app after the app has been launched. Email marketing software for your mobile app is the best, most effective, and most distinct way to stand out in the market. It’s common practice that mobile apps struggle to retain users, with average 30-day mobile retention rates as low as 2-5 percent in certain industries, and the average global 30 days app uninstall rate is high up to 28 percent. Influencer Marketing The global influencer market has doubled its value since 2019, making the mark of around 13.8 billion U.S. dollars as of 2021. This portrays the tremendous potential of influencer marketing. With an exponential increase in social media
Top 8 Powerful Strategies for Mobile App Marketing Read More »