In this digital realm, businesses are making their online presence more dominant using apps. In the prevailing times, people are more toward purchasing things online, ordering food, and watching Netflix rather than going out to do these activities. This has drastically increased the number of app users online. Do you know which the most popular apps are in 2023? Let’s explore this together by looking statistically into app downloads, monthly active users, and consumer spending.
Every person has more than 20 apps installed on their smartphones on average. People look for interesting and useful apps to spend their time joyfully. Nowadays, thousands of apps are launched every day. Only the apps which remain installed on one’s phone are the apps having exceptional user experience.
We are just a quarter passed to the year 2023 and there is a massive increase in app downloads, consumer spending on apps, and monthly active users. There are almost 37 billion apps that have been installed in the first quarter of 2023 and that’s astonishing. Among these, the majority are android apps: about 28 billion in total. The rest of the apps are iOS which is about 8 billion.
Surprisingly, iOS apps have generated more revenue than Android apps with accounts for $2 for every dollar spent on Android. Moreover, global consumer spending on mobile apps hit 33 billion dollars in the first quarter of 2023. This is up to a 40% increase in consumer spending from the last two years. Interestingly, this spending is only in terms of digital goods like in-app purchases, subscriptions, etc.
So, what’s your take on this? Do you still underestimate the potential of mobile apps? Well, let’s explore the most popular apps in 2023 according to the number of downloads, consumer spending, and monthly active users.
Top 10 Most Popular Apps In 2023 by Downloads
After leading the downloads count in 2022, TikTok lost this battle at the very start of 2023. Instagram has worn the crown of being the most downloaded app in 2023, at least for the first quarter. Facebook, WhatsApp Messenger, and Snapchat still accompanied Instagram as the most downloaded apps in 2023. Interestingly, the pandemic has enabled online meeting apps like Zoom to be on the list of most downloaded apps. Additionally, Telegram continues to be the hot app due to its significance in private communication and individual messaging for people concerned about censorship on other platforms.
Here are the top 10 most popular apps downloaded in 2023.
- Facebook Messenger
- Zoom Cloud Meetings
Top 10 Most Popular Apps in 2023 by Consumer Spending
TikTok holds the top spot among the apps by consumer spending. This is because TikTok introduced some cool features like in-app badges and gifts that users can buy to support their favorite creators. And it turned out to be exceptionally successful, raising billions of dollars from consumer spending. However, other platforms like dating apps (Tinder) and video streaming apps like YouTube, Disney, and HBO Max have owned their spots in the top 10 most popular apps in 2023 by consumer spending.
Following are the top 10 most popular apps in 2023 by consumer spending:
- HBO Max
- Tencent Video
- Google One
- QQ Music
Top 10 Most Popular Apps in 2023 by Monthly Active Users
This is so true that trends may change every year but the consistency of one app is not going to lose, which is Facebook. Yes, you heard it right and you must believe that too. Facebook’s versatility is one of the reasons that it is famous. People of any age are using Facebook these days. Interestingly, people have been using Facebook for over ten years on average. Entertainment? News? TV shows? Research? Sports & Games? Everything is present in one nutshell.
Furthermore, other social media apps like WhatsApp Messenger, Instagram, and Facebook Messenger have top spots among most monthly active users. And how can Netflix not be on the list of top 10 apps with the most monthly active users? It is the world’s foremost subscription-based platform that offers a huge inventory of movies, TV shows, and Drama Series across many genres. Netflix has almost 214 million subscriptions in 2023. Moving forward, Amazon is one of the most utilized platforms for online purchasing. Owing to this, Amazon holds 6th position in the top 10 most popular apps in 2023 by monthly active users. With a boom in online purchases after Covid-19, e-commerce platforms have received immense traffic and generated huge revenues in the last 3 to 4 years.
Following are the top 10 most popular apps in 2023 by monthly active users:
- Facebook Messenger
Apps like Spotify, Snapchat, Shopee, Uber, Zomato, Dropbox, Airbnb, and Twitter also have a dominant space in the online world.
Why You Should Invest in Mobile App Development?
These days, people are using apps more often than ever before. The pandemic has restricted people to homes, making them more frequent users of mobile apps. Digital transformation is shaping the future of every online business, and missing out could spell disaster. We have highlighted the most popular apps that have leveraged technology to become successful around the world. If you have an idea about Building feature-rich, highly scalable, and interactive applications but don’t know how to develop you can hire flutter app developers from flutterdesk.