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Mobile App Advertising: Everything You Need To Know

Did you know that mobile app advertising spending is expected to reach nearly 413 billion US dollars by 2022? This is the reason that businesses have realized the potential of having a mobile app developed. Interestingly, in-app advertising has also overcome TV advertising because smartphone usage has increased amazingly. In-app advertising is the most popular type of online advertising with the potential of generating thousands of dollars in revenue. It is the best way for developers, enterprises, or startups to unlock another income stream. The popularity of free-to-download apps has raised the opportunity of making money through in-app advertising. Keeping in mind the vast user base, businesses prefer to promote their brand through in-app advertising rather than spending on TV ads. The potential of in-app advertising can be maximized if the right users are shown the ads at the right time. In this blog, we will discuss all mobile app advertising, how it works, its benefits, and formats.   What is Mobile App Advertising? Mobile app advertising is a powerful monetization strategy for mobile app developers. The developers or publishers get paid to show ads in their apps. These in-app advertisements are a kind of interaction of the brand with a user for different purposes. The purpose could be to create brand awareness, generate sales, boost traffic, or any kind of acquisition. The advertising formats, types, and intentions keep on changing with time. Sometimes, the purpose of an ad is not to generate sales or leads, but only to create brand awareness. On the other hand, some ads are totally sales-oriented and only have the purpose to generate sales. So, an in-app advertisement can be leveraged to attain certain intentions in certain ways. How Does Mobile App Advertising Work? To run a successful mobile app advertisement, you need to understand its ecosystem. It’s very important. As in a deal, there is a buyer and a seller. In this case, the buyer is the stakeholder or agency buying these ads to promote their brands. On the other hand, the seller is the app developer or the app owner who will promote that brand using the app. There is a middle man, too. It is the ad network that acts as a bridge between the publisher and the advertiser. The publisher or the app willing to display the ads sends a request to the ads network which identifies the highest-paying advertisers using an advanced algorithm. It is essential for app advertisers to set ads the right way to make maximum profit. You can also target the audience based on their interests, behavior, gender, age, and geolocation. Working alongside the ad network is the ad exchange. It is a platform that behaves much like a stock exchange. Instead of just selling impressions by the amount, the ad exchange allows advertisers to pick their desired audience and bid on them. Ad Formats in App Advertising As discussed earlier, there are different ways to promote a brand through in-app advertisements. You can outreach to the potential audience with a variety of ad formats. Following are the main ad formats to keep in mind. Banner Ads These are the most common types of ads that most users would be familiar with. These ads appear like a banner, usually at the top of the screen, bottom, or sideways on the page. It mostly contains text followed by a relevant image and most importantly, a call to action button. Interstitial Ads These ads, often known as full-screen ads, appear during any transition in any app. The interstitial ads are actually less intrusive. These ads suddenly appear and grab the user’s attention covering the full screen. Because of this, the developer has to be strategic about how and when to show these ads. Native Ads Native ads usually appear in the regular flow of content. For example, when you’re scrolling through social media and an ad appears the same as a post on the platform. These ads have a purpose to grab the attention of users by blending into the look and feel of the app. Video Ads These are short video clips that appear when you’re watching any video. Video ads can appear before, during, or at the end of the video you’re watching. These ads are highly engaging and have a higher click-through rate. Additionally, there is another type of video ad which is “rewarded video ads”. These ads are a good sort of trade. You get rewards for playing a video clip for a limited duration. Benefits of In-App Advertising In this era of digital evolution, there is a massive opportunity for mobile apps to generate revenues. According to Statista, mobile apps will generate more than 613 billion U.S. dollars in revenues by 2025. This intensifies that there is a huge gain to make if you do in-app advertising effectively. Let’s discuss a few of the in-app advertising benefits. Unlock An Income Stream As discussed earlier, there are different formats for mobile app advertisements. You can test different kinds of ads and choose the one which performs the best among others. Later on, you can combine the mobile app ads with the in-app purchases and generate massive revenues. Boost User Engagement If you place the ad in the right place and at the right time, there is a high possibility of increasing user engagement. It encourages the user to interact with the ad and develops an interest. It further leads to user retention and revenue generation ultimately. These are most effective in the case of gaming apps. The user gets rewards (in terms of in-game currency) for watching a video ad in the app. These ads are highly effective because users initiate these ads intentionally. This increases user engagement to a definite extent. Create a Better User Experience It is always the best practice to show ads to the users at the right time and in an organized way. This includes designing the ad and integrating it into the app such that it doesn’t create a mess.

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Top 8 Powerful Strategies for Mobile App Marketing

With an increased number of available apps on app stores, a distinct way to reach the maximum potential of your app in the market is app marketing. App stores receive thousands of app submissions daily. There are several strategies or approaches for an app to be successful in the market. But mobile app marketing is the best among them all. What is Mobile App Marketing? Mobile app marketing is a plan to be strategized before and after the app’s launch. It covers every interaction of the user from the first time they ever came across your app to the time they become your loyal consumers. Mobile app marketing is all about targeting your desired audience, finding out how to communicate with them, and finding out about their feedback after using your app. Ultimately, it is not only about finding the users that ensure maximum engagement but also the user who becomes a loyal promoter or supporter of your app. Why Mobile App Marketing is Important for its Success? The scope of mobile app marketing is broad. Let’s put an example to let you know how important it is to market your app. Suppose, you built an app that offers booking hotels in certain cities. The app has a beautiful user interface and it is working smoothly. It has all the benefits that a consumer would want to have. But wait! How are you going to be visible or even stand out in the sea of already existing apps? This is where app marketing steps in. Mobile app development companies strive to deliver apps meeting all the needs of the consumer as well as the clients. App marketing has become the most prominent and efficient way of making a successful app launch or even sustaining an already existing app. Interestingly, enterprises have realized that the only way to stand out in the competitive market is by making a proper marketing plan for your app. Best Marketing Strategies for Your Mobile Apps App Stores Optimization Just like search engine optimization, app store optimization plays a vital role in ranking your app higher. It increases the visibility of your app in the app stores by embedding keywords to your app details on the app store or play store. This is one of the most effective ways to rank your app higher and increase the number of downloads. Similarly, retention of the users is another concern when you have made sure of the download of the user. Also, screenshots and precise video representation are mandatory for app store optimization. This will result in more user interaction and ultimately conversion chances are increased. Running Paid Campaigns Running paid ads is the practice of bringing new users to your app. This strategy requires you to set up campaigns properly and adjust your ad spend over a defined period for the best results. It’s important to know the users you want to attract and the in-app actions you want them to perform. All you need is to use platforms like Google search ads, LinkedIn, etc. for advertising. LinkedIn is undoubtedly the most powerful platform to create brand awareness and reach your targeted customers easily. Moreover, running ads on Facebook is also another effective way to market your app. You can find a lot of targeted customers through running ads on Facebook if you perform social listening well. It is a must. Jumping into a platform requires evaluation of the audiences and searching exactly where you can find your targeted consumers. Social Media Setups According to Statista, people on average spend 1 hour and 45 minutes daily on social media. This is a significant period for every business owner to advertise the app successfully. Fortunately, social media is the best platform to market or advertise your app. This is obvious as you’ll need to post content regularly on your social media pages related to your product. This will create brand awareness and increase the discovery of your app. Unleashing your app’s features, valuing the audience’s feedback, and posting what they insist to know about are some of the major practices to be done. Social media advertising is a much promising and reliable way to market your app. Facebook ads are the most effective ones among all. The content for your social media channels should be blog posts, competitor’s discussions, user-generated content, etc. Be very active on your social media profiles. But, more importantly, create profiles across all the popular social media sites, including a Facebook page, Twitter, Instagram page, and YouTube channel. Once the profiles are set up, make sure to invite everyone you know to like them as it is a common practice done on social media. It’s worth noting that these social profiles should be live and buzzing with activity at least one month before the release date. This will give you plenty of time to build a community, generate pizzazz, and get people talking about your product before it hits the mobile app market. Email Marketing Almost 99% of internet users check their emails daily. This is a huge way of interfering with their daily routine by sending them interesting emails that hook them to read your emails too. That will bring more expansion to your marketing efforts. Introduce your app through copywriting emails and try to create the hype before the launch or hook them to download your app after the app has been launched. Email marketing software for your mobile app is the best, most effective, and most distinct way to stand out in the market. It’s common practice that mobile apps struggle to retain users, with average 30-day mobile retention rates as low as 2-5 percent in certain industries, and the average global 30 days app uninstall rate is high up to 28 percent. Influencer Marketing The global influencer market has doubled its value since 2019, making the mark of around 13.8 billion U.S. dollars as of 2021. This portrays the tremendous potential of influencer marketing. With an exponential increase in social media

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Mobile Affiliate Marketing: The Ultimate Guide

Did you know that the number of smartphone users in the world is projected to reach 5,575 million by 2025? However, smartphone users have already surpassed the number of desktop users a long time ago. In this Mobile Affiliate Marketing guide, we’ll walk you through everything you need to know about mobile affiliate marketing. With an immense increase in mobile phone users, the marketing realm has taken a drastic shift towards advertising through digital means. These digital means could be social media, websites, online events, or any source of online advertising. This massive traffic also means a greater opportunity for affiliate marketers to make money by sending traffic, generating leads, and increasing sales of the product or offers. Before we get into the details of how you can start your own mobile affiliate marketing business, let’s get to know this marketing tactic properly. What is Mobile Affiliate Marketing? As smartphone usage has grown rapidly over the past couple of years, the potential to reach a targeted audience has also increased. Mobile Affiliate Marketer is one who promotes the services or the products of a stakeholder or a service provider in exchange for a cut. The basic purpose of Mobile Affiliate Marketing is to promote the product or services of someone, targeting its potential audience. Although affiliate marketing ads can be viewed through mobile and desktop platforms, the sole purpose of mobile affiliate marketing is to target smartphone users and urge them to convert. In other words, it’s an agreement between someone who wants to sell something and the one willing to promote that product. Mobile affiliate marketing has become increasingly popular in the age of social media. Additionally, many large corporations now rely heavily on top influencers in their industry to promote their products or services. Unfortunately, it has become challenging to find affiliates. But that’s not the only thing to worry about. In this dynamic digital era, you’ll likely find an individual who better fits your particular needs and agrees on mutual terms. Benefits of Mobile Affiliate Marketing Broader Targeting Capacity It is common thing for a marketer to know the fact that targeted offers perform better. Mobile affiliate marketers can leverage advanced targeting opportunities based on location. You can consider geofencing, for instance. It is a highly effective way to target customers with offers based on their location and in real time. US supermarket chain Whole Foods, for example, has geofences all around their stores that target known customers with personalized offers whenever they enter the vicinity. Interestingly, Whole Foods has also set up geofences around their competitors’ stores as well. This incentivizes their competitors’ customers to choose to shop at a nearby Whole Foods store instead. Owing to this, it’s clear that there is a broader targeting capacity for affiliate marketers. Quick Conversion Ability Most affiliate offers to lead to a direct purchase on the company’s website. Nowadays, people can buy almost everything on their phones within seconds. The buying process using a smartphone is quite simple, fast, and straightforward. Online shopping is evolving and becoming more common day by day. Massive Outcomes As mobile traffic is growing much faster than desktop traffic, there is a high chance that mobile marketing skyrockets its potential. This massive growth in the mobile market creates an opportunity for the marketer to generate more leads, sales, and traffic. Customized Approach In addition to a broader reach to the audience and a quick purchasing cycle, mobile affiliate marketing has the advantage of being more personal. You can outreach to potential customers in a way that they feel it’s made for them. It is best practice to craft an ad copy that perfectly aligns with the type of product/service and the nature of the targeted audience. Although some of the customers are not immune to having their data tracked and gathered. But most still prefer content and ads tailored to their interests. Top 6 Tips For Mobile Affiliate Marketing Find A Way To Start It is most important to make a pathway and develop a strategy before starting any mobile affiliate marketing campaign. This step involves finding a large traffic source and setting your goals, analyzing the needs of the client. This will create better opportunities for affiliate marketers to achieve higher conversion rates and build a better relationship with the audience. Moreover, it will help you prioritize the growth of the right channels and promote the exact content in mobile affiliate marketing. Optimize Websites For Mobile Phones As you are going to reach your potential customers through mobile devices, you have to optimize the website on which you’re running campaigns. This is because our audience is more likely to consume our content on their phones rather than on desktops. So you must not let the visitors wait for the website to respond and will perform any action. It’s completely going to blow your leads away. Optimizing your website includes improving its responsiveness and speeding up its loading time. Leverage Social Media Channels It is the most basic approach for an advertising company to have its social media handles maintained. You’ll not see an advertising company not having any social media presence but getting a lot of leads. This is because social media platforms have gained the trust and loyalty of users to make certain actions like purchasing an item, subscribing to any offer, etc. Social media handles have a vital role in portraying the authenticity of a brand. It results in increased conversions, better lead generation, and traffic boosts as well. Stand Out From Others It doesn’t matter in what niche you are going to launch the campaign. You must have come across some real competition. You need to find a unique selling point from your competitors so that it adds value to the product or services that you’re promoting. Create Catchy Visuals The graphical approach to any advertisement plays an important role in defining its performance. People usually get more attracted to visuals rather than textual content. Creating an ad

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Cost of App Development in 2024: The Ultimate Disclosure

It has been one of the major concerns of enterprises and startups to know the cost of app development. But there are a lot of factors involved that define how much it would cost to develop an app. The truth is, no one can give you the exact cost of developing an app without knowing all its aspects of its. So, you have to be careful regarding the selection of the right company for your development needs. Once you have decided to have an app built for yourself, you need to be clear with your requirements, business goals, app features, budget, etc. It is never a good approach to reach a company without having your demands clear. In fact, it is your step toward failure. Avoid it and have clarity of your needs so you don’t fall into scope creep. There are countless app development companies available online. The competition to choose the right company has become tough. The challenge is, which company would you choose and how will it be feasible for you? How Much Does It Cost to Build An App? Building an app is not something to be done in a couple of hours, so you have to mind that it requires a series of processes and a lot of effort. Application development is a highly revenue-generating field that requires continuous supervision of the project manager and the development team head. This continuous supervision results in a smooth and reliable development experience. Related Post – How does Flutter enhance Flutter Productivity If we talk about the cost of app development, a basic app with normal features could range from $500 to $10000 on average. The cost solely depends upon the requirements, features, and type of the app. Development companies have different approaches to building an app. Similarly, there are different hiring models which vary in price, time & resources as well. As we move forward to apps with broader functionalities, the cost could drastically increase. Adding more features, screens, pages, and integrations makes an app complex and this ultimately increases the cost of app development. An app with normal level complexity could have a cost ranging from $10000 to $60000. On the other hand, apps with higher complexity will have higher costs of development. It can range from $60000 to $90000 and so on as there is no upper limit. Usually, large business apps like Amazon, Alibaba, and Tinder are apps that aren’t complex to use but to develop. These are large business apps handling functionality worldwide. Developing an app could be more than easy for you if you have an ideal development company with you. There are countless choices for businesses to select a Development Company for their project. It becomes quite confusing for enterprises and startups when they get budgets having different ranges. There is another misconception that people think low-budget apps are always low-quality apps. Conversely, expensive apps are usually high-quality apps. That is not the case. Cost to Develop an App Worldwide When it comes to hiring an app development company, there are thousands of companies available claiming to be the best development services and providers. Owing to this, startups and enterprises get confused a lot in deciding which company they should choose. Undoubtedly, it is a fact that the cost of app development varies with the geological location as well. Mostly, development companies offer services on an hourly basis. The USA has the most number of app developers than any other country. Similarly, it has the most expensive app development service providers. You’ll get to have a $100-150 per hour rate whereas the same job can be done for $15-20 per hour in Pakistan. According to some of the hiring companies, USA developers usually get paid $100,000 to $120,000 annually. On the other hand, app developers from the countries like Pakistan and India have an annual income of around $25,000 to $30,000. It doesn’t mean that the quality is compromised in the case of the developers having a lesser salary. It is just because of their dedication and devotion to the work. So, let’s have a look at the app developer’s hourly rates in different countries to have an idea of how far it can go. Region Hourly Rate USA $150 – 200/hr UK $80 – 120/hr Australia $50 – 80/hr Pakistan $20 – 50/hr India $40 – 70/hr  

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Benefits of using Push Notifications in Mobile Apps

In mobile application development, there are several features that we can add to an app to hook the users. One of them is using the push notifications feature. Surprisingly, many businesses are still unaware of its importance. I would say that push notifications play the role of marketing. Interestingly, it’s an unpaid advertisement! As marketers target a specific audience, try to keep showing them the ad, offer discounts to them, or any other offer, to do what? Just to stay connected with the brand, company, or any individual. That’s what you have to do to leverage the push notifications feature. It is probably the most common feature seen in any app we use. But the difference lies where things are done right. What are Push Notifications? Push notifications are the popup messages that appear on the user’s screen whether he/she is using that app or not. Also if the mobile screen is turned off, the notification can be sent to the users if push notifications for that app are enabled. These push notifications can display a message, give access to tokens, inform about updates or sales offers, direct to any specific web page or do any navigational task. Sending push notifications is a great way for mobile applications to boost traffic, increase user retention for products or services. Similarly, web push notifications are the same short messages sent to the user’s desktop. These messages are to navigate the users to any website, or webpage, or to alert users about updates or security concerns. Both mobile and web push notifications are short, but unique messages that tend to urge users to perform a task. Let’s explore how push notifications can benefit your app. Benefits of Push Notifications Following are some of the important aspects that we can leverage using push notifications. Increase User Retention User retention is one of the most crucial aspects of an app that decides its future. It determines how many users downloaded your app and used it once and then came back to use it again. If someone downloads your app and deletes it without using it more than once, sadly, your app has no value. It doesn’t mean that you have failed to excel with that app. You can always uplift your app’s potential if you do things right – what the customer wants. Push notifications can help you increase user retention because it keeps a link between your app and the user. Sending thoughtful reminders, giving special offers, and welcoming new users are some of the steps that could help increase user retention. This is because when you send a notification to the user, the user feels live. This means that the users get to know that someone is having a look at us. There must be someone who will respond to us if we have any queries or a problem while using that app. Boost Traffic As you focus on retaining the users, you must be willing to continue users engaging with your content. Push notifications drive people back to your website or mobile app. Different gaming platforms and other entertainment apps keep sending such notifications to let users know about the trending games or shows. The playboys would likely be willing to play the trending games and watch newer shows. Moreover, companies send push notifications at specific times analyzing the time zones when that user is more likely to open the notification. What else do you ignore about push notification’s potential? Target the Right Users Push notifications allow users to track the analytics and statistics of the users like open rates, open times, delivery receipts, engagements, etc. Moreover, it gives information about the user’s activity, behavior, and interests. This allows the developers to create the campaigns or announcements accordingly. Ultimately, we can achieve the best results. Additionally, push notifications ask users to allow access to location services. If they allow so, you’ll get a great opportunity to personalize the customer experience with location-specific push notifications. With push notifications, we can send offers that apply to users in a specific region based on their time zone. You can target users according to country, state, or city. Let’s suppose, you’re running an on-demand app. You can send push notifications to the users available in a particular area informing them about the services/items present there. Moreover, you can alert users to discounts or special offers when they’re in a particular location. Push messages based on a user’s location can help you engage users with a high degree of personalization and relevance. Increase Customer Ease Push notifications can significantly help decrease users’ efforts. It can be done in the way that whenever you send them a push notification, you should embed the link to that page too. This means that the user will readily be directed to the offer, coupon, or page you want them to direct. For example, when you have an update to release, you should mention the update size with the notification too. So that the user already manages the space if he/she has restricted storage. Moreover, you should directly navigate the user to the window where he/she can download or install the update. Rather than directing to the homepage and leaving the user on their own. Increase Conversion Rate Push notifications not only help bring users back but can also give them a call to action that will boost conversion rates. The call to action could be offering a discount to get users to make a purchase. One thing that plays a vital role in increasing the conversion rate is the copy of your notification. Copy means the heading, body text, and call to action of your discount or the offer you send the users. Timely marketing messages are the best way to increase conversion because they can create a sense of urgency. For example, if you run an eCommerce store. People visit your store and add certain items to the cart and leave without checking out. You can send them a

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